Early on, we at Eminence realized the power of the message
and that the key was in owning the message.
Digital marketing changed the equation
from having journalists control the story to let the company
create the story through strategic, well-crafted content.
Where most companies fall short is that they think
creating good content is enough.
If a tree falls in the forest does anyone hear it?
We feel the same about content.
It is not good enough just to create good content,
it must be engaging, well viewed and resulting in a call to action
that aligns with business goals such as increasing sales,
revenue, brand recognition, and employee engagement.